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Exam Time
Project type
Campaign
Date
October 2024
Location
India
During exam season, students run on deadlines, not discipline. The strategy was to own the most mentally demanding moments of the day—late-night study sessions and early-morning revisions—when focus drops and finishing the syllabus feels impossible. Nescafé Classic was positioned as the reliable partner that helps students stay mentally alert, push through fatigue, and get the job done when it matters most.
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